Understanding the Breakeven point in marketing analytics is important because: A.It
Imagine that you run a Marketing Analytics team. Your team has run a Segmentation Analysis and all 10,000 customers in the company database have been assigned to one of three segments. Your Chief Marketing Officer and Chief Financial Officer have asked how much revenue might be expected if the company presented an offer only to the segment of Best customers, and each customer can order one product and each product brings in $5. Your analyst has calculated an expected revenue amount of $50,000. What might you conclude?