Welcome to our sixth case study Discussion Forum!
For this discussion forum, we are going to work on the Closing Case from Chapter 14. This is an interesting case study since it dives into one of the most successful companies in the world emerging form one of the biggest markets in the world, India.
Most of the time when studying successful companies, people tend to focus on the businesses in developed countries such as the US. However, Tata Group hails from one of the most important emerging markets in the world and has done a fantastic job carving a very lucrative and substantial market for itself using smart expansion and export strategies.
Below, you can see a summary of the case. You can find the full text of the case at the end of Chapter 14 in your book.
Additionally, I have added some extra material and videos to help you understand the issues better. It also helps those of you who might be interested in digging deeper into this topic.
As usual, after reading the case study carefully and watching the videos I have provided, you need to answer the questions that I have posted below and discuss it with your classmates. Make sure to number your answers accordingly and don’t leave any questions unanswered:
Summary of case
The closing case explores the international expansion of Tata Motors. The Indian multinational exports cars and other vehicles worldwide under its Tata Motor Cars, Jaguar Land Rover, Tata Daewoo, and Tata Hispano brand names. Tata Motors wants to double its exports within two years, with a particular emphasis on expanding its exports to the Middle East, Africa, and Latin America
Please make sure to read and study the full case in Chapter 14 of our textbook.
In addition: Here are couple of links and videos that are very informative about this topic:
Volvo Cars: CEO: It’s Important to Build in the U.S.
For more information on Tata Motors, go to: https___www.tatamotors.com_
1. Tata Motors is primarily targeting emerging countries (e.g., Africa, Asia Pacific, Middle Eastern, and Latin America) for its future exporting growth. Is this a viable and logical exporting strategy?
2. Jaguar Land Rover Automotive PLC is the holding company of Jaguar Land Rover Limited, a British automotive company which has its headquarters in the United Kingdom. It is also subsidiary of Indian automotive company Tata Motors. How can Tata Motors leverage Jaguar Land Rover in its exporting? How can Jaguar Land Rover leverage Tata Motors in its exporting?
3. As of this time, Tata Motors hasn’t entered the US market. Why do you think that is the case? The answer to this hasn’t really been discussed in the Case, but do some research on your own (and based on the information I have provided and what you have learned so far). Do you think Tata will be successful in the US market? Should they start building in the US?