Selling Executives on Project Management

Assignment 3: Selling Executives on Project ManagementRead the Chapter 10 Case titled “Selling Executives on Project Management.” Write a one to two (1-2)page paper in which you:1. Analyze the fundamental reasons why the executives in the case refused to listen to their ownemployees but were willing to listen to a consultant. Discuss the main reasons why the executivesstill seemed apprehensive even after the consultant’s presentation.2. Imagine that you are the consultant from the case study. Speculate on three (3) strategies thatyou could employ to get the executives to understand your point of view and thus support yourproject management recommendations.3. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality asacademic resources.Your assignment must follow these formatting requirements:? Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on allsides; citations and references must follow APAINSTRUCTIONAL MATERIALSRequired ResourcesKerzner, H. (2013). Project management: a systems approach to planning, scheduling, and controlling(11th ed.). Hoboken, NJ: John Wiley & Sons, Inc.Kerzner, H., & Saladis, F. P. (2013). Project management workbook and PMP/CAPM exam study guide(11th ed.). Hoboken, NJ: John Wiley & Sons, Inc.