Imagine you are the Chief Marketing Officer for United Health Care. 

1. How might marketing trends impact organizational strategic planning?

2. What can the organization do today to better prepare itself for tomorrow’s marketing trends?

 3. Defend your recommendation . Support your response by identifying and explaining key points.


Friedman, M. (2012). Are you using social media to build your practice? Patient trends and healthcare changes give new value to online presence. The Journal of Medical Practice Management, 28(2), 150-152.

Hodges, L. E., Arora, V.M., Humphrey, H. J., & Reddy, S. T. (2013). Premedical student exposure to the pharmaceutical industry’s marketing practices. Academic Medicine: Journal of the Association of American Medical Colleges, 88(2), 265-268.