Imagine you are the Chief Marketing Officer for United Health Care.
1. How might marketing trends impact organizational strategic planning?
2. What can the organization do today to better prepare itself for tomorrow’s marketing trends?
3. Defend your recommendation . Support your response by identifying and explaining key points.
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Hodges, L. E., Arora, V.M., Humphrey, H. J., & Reddy, S. T. (2013). Premedical student exposure to the pharmaceutical industry’s marketing practices. Academic Medicine: Journal of the Association of American Medical Colleges, 88(2), 265-268.