Week 5 – Discussion 1

Greenwashing

Discuss whether you believe a company can survive reputational damage as a consequence of allegations that it “greenwashed” its products or services, rather than truly committing to a sustainable or green business practice. Explain. Should a company that “greenwashes” its products or services (e.g. cleaning up its image but not its environmental practices) be penalized by our legal system? Why or why not?

Week 5 – Discussion 2

Why Environmental Initiatives Fail

Identify what you believe to be the primary reason why a particular company’s environmental initiative might fail. Identify the company and the initiative that you are addressing. How might this hurdle be overcome?