Focus on the views and goals of Nike, the critical events related to the evolution of Nike’s CSR policy, and how the company responded to these critical events, as well as the ramifications of Nike’s
1. Evaluation of Nike’s Views and Goals as Related to CSR
- Describe Nike’s views and goals as related to CSR.
- Explain the evolution of Nike’s views and goals over time.
2. Critical Events That Influenced Nike’s CSR Policy
- Identify critical events that occurred over Nike’s history.
- Explain how the critical events affected Nike’s CSR policy.
3. Response by Nike’s Leadership to Critical Events
- Describe how Nike leadership responded to each critical event.
- Explain how the response was motivated by Nike’s views and goals.
4. Ramifications of Nike’s Response
- Identify the ramifications of Nike’s response.
- Explain how Nike acted in a proactive fashion (internally and externally) in the creation of its new CSR policy.
The “goals, events, and response” report must be 8 to 10 pages in length and must be written in APA format. Use double spacing, 12point Times New Roman font and one-inch margins.