Question Description
You recently have been hired as a junior manager in the corporate offices of a new fast growing hotel chain. Senior management is aggressively expanding overseas and you have been asked to report on the challenges and potential problems of opening a new hotel in a foreign city where English is not the first language (like Dubai or any other Arab, Africa or Asian country’s city). Pick a foreign city and follow the requirements discussed below
The paper should be divided into the parts and labeled accordingly. The percentage of grade for each section is identified below.
- Explain in detail why people are attracted to the city.
- Political environment of city and country and how it would impact hotel
- Barriers to entry – legal and economic barriers to entry. Restrictions on foreign investment/need to use local partner
- Language and cultural issues which would impact construction, management and success of hotel
- Religious environment – How it impacts hotel
- Attitude towards women in the workforce and as guests; how it impacts the hotel
- Currency issues; conversion rates; ability to repatriate money
- Short term and long term economic environment
- Competition for hotel in the city and how it impacts your recommendations
- Security and Safety
- Recommendation and Conclusion
- References
You recently have been hired as a junior manager in the corporate offices of a new fast growing hotel chain. Senior management is aggressively expanding overseas and you have been asked to report on the challenges and potential problems of opening a new hotel in a foreign city where English is not the first language (like Dubai or any other Arab, Africa or Asian country’s city). Pick a foreign city and follow the requirements discussed below The paper should be divided into the parts and labeled accordingly. The percentage of grade for each section is identified below. Explain in detail why people are attracted to the city. Political environment of city and country and how it would impact hotel Barriers to entry – legal and economic barriers to entry. Restrictions on foreign investment/need to use local partner Language and cultural issues which would impact construction, management and success of hotel Religious environment – How it impacts hotel Attitude towards women in the workforce and as guests; how it impacts the hotel Currency issues; conversion rates; ability to repatriate money Short term and long term economic environment Competition for hotel in the city and how it impacts your recommendations Security and Safety Recommendation and Conclusion References
