week 5Price Perception (graded)Energizerâs Lesson in Price PerceptionâValue Lies in the Eye of the Beholder. Read the Marketing Matters box on page 346 in the text.Why didnât Energizer capture market share from Duracell when it priced its Advanced Formula brand the same as its standard AA battery?Consider the example of Energizer. How do you think that customers will perceive your course project product or service? How will you consider that in your pricing strategy?What are the circumstances in pricing a new product that might support skimming or penetration pricing?Flexible Pricing (graded)Flexible PricingâIs There Discrimination in Bargaining for a New Car? Read the Making Responsible Decisions box on page 355 in the text.Why would a seller choose a flexible price policy over a one price policy?Is price discrimination legal?week 6Integrated Marketing CommunicationsSee Your Favorite Super Bowl Ads Again and Again! Read the Going Online exercise on page 462 in the text.Which ads are your favorites? What makes them good ads?Compare the ads from the same advertiser for different years. What changes do you notice?What message does your favorite ad convey?Using Social Media (graded)What are some of your favorite social networks? Read the Marketing Matters box on page 501.Which is your favorite social network? Why?How is user-generated content presented by someone using Facebook?What are some ways that brand managers use Facebook to converse with a brandâs fans?week 7Delivering the Goods (graded)Amazon: Delivering the Goods . . . Millions of Times a Day. Read the Amazon case on pages 400 and 401. You may watch the video at the publisherâs website if you choose.How do Amazon.comâs logistics and supply chain management activities help the company create value for its customers?What systems did Amazon develop to improve the flow of products from suppliers to Amazon distribution centers?What systems improved the flow of orders from the distribution centers to customers?Marketing Mash Up: The Four Ps Marketing Mix (graded)Be sure to view the four Ps interactive in this week’s lecture prior to entering this discussion.Which option did you choose for Our Town Photography? What rationale did you use to select the option you chose?What changes would you recommend to the marketing mix for the Our Town Photography Premier Portrait Service?Comment on the following statement: There is a correct marketing mix for every product and/or service.
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