Nayana I’m doing 1-3


· Performance evaluation of the plan

o 1.Adequate goal progress

o 2.Performance gap management

· Environmental Analysis


Located under CONTROL of marketing plan template

Write a minimum of 2 pages for the Control and Exhibits portions for your Marketing Plan to address the situation in the case study.

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

Format your assignment according to APA guidelines.


Review and consider the content you covered during Week Five.

Post a 260- to 350-word response to the following questions area:

Identify one or two health care   organizations that have a negative brand image.

  • What branding strategy(s) would need to be implemented to restore a tarnished brand?
  • What event or series of events led the organizations to this situation?

Cite at least 1 peer-reviewed, scholarly, or similar reference.