Question Description

https://www.bloomberg.com/news/articles/2019-04-25/lululemon-targets-fitness-crowd-with-line-of-grooming-products

This is a new discussion on branding and brand extensions.

Question One

• Based on the attached article and your knowledge of the brand, what is this brand’s promise to the consumer?

Question Two

• How is this brand positioned in the marketplace?

Question Three

• Do the brand extensions make sense with this brand? Why or why not?

Respond to Peer(s)

• Read and respond to at least two of your classmates’ posts.

https://www.bloomberg.com/news/articles/2019-04-25/lululemon-targets-fitness-crowd-with-line-of-grooming-productsThis is a new discussion on branding and brand extensions.Question One• Based on the attached article and your knowledge of the brand, what is this brand’s promise to the consumer?Question Two• How is this brand positioned in the marketplace?Question Three• Do the brand extensions make sense with this brand? Why or why not?Respond to Peer(s)• Read and respond to at least two of your classmates’ posts.