You will identify an issue that could potentially influence the growth and performance of an international company.

This issue will be identified by you. You can identify an issue by reading about what is happening in the international business environment.

Some examples of issues that would impact on an international business’s performance could be increased sales or new products launched by competitors.

Another example could be political instability in the main export market or country where you import most of your resources from.

New laws or regulations around how you package, sell or manufacture the products could also impact on the strategy moving forward. There is no strict requirement around what constitutes an issue.