only do yellow highlight part in the attachment read all paper and do the highlight
company name: AMARA tullum
Intro: need to talk about “AMARA tullum” is how it related to the personas &what it lacks and strategies that will help increase what the company is lacking and what strategies “AMARA tullum” will take?
metric: need to related with “rational”
conclusion : just overviews of the whole paper and explain the whole thing? no need long