only do yellow highlight part in the attachment  read all paper and do the highlight 

company name: AMARA tullum 

Intro: need to talk about “AMARA tullum” is how it related to the personas &what it lacks and strategies  that will help increase what the company is lacking and what strategies “AMARA tullum” will take? 

metric: need to related with “rational” 

conclusion : just overviews of the whole paper and explain the whole thing? no need long