1. To analyze the brand/company selected with respect to their marketing strategy both digital and non-digital (i.e. traditional). Include the following to get full credit. 

A. Company Name: AMARA Swimwear (https://www.amaratulum.co/) 

a.Describing the brand in terms of size, product and location. 

B.Creating a persona

Create a “personas” based on the information gathered above. Two proto personas will be created in class. Need at least one external source for each for demographics, behavior, and needs.