Must be APA format, 500 words minimum, plagiarism free, avoid using contractions, minimum of three peer reviewed references, and please check for grammatical errors. 

Write a paper about the benefits of being a first mover, the response of a second mover, and the response/characteristics of a late mover. Include a discussion of customer loyalty and earning above average returns. Also discuss the effect of competitor response to returns earned. Requirements: 500 words minimum; APA format: a minimum of three peer reviewed references